After being previewed at an event back in June, Withings began taking pre-orders today for Activité – an analogue watch with built-in fitness tracker.

Withings describes the pre-order as a chance to reserve one of a limited number available for shipping by the first week of December, prior to the device’s official launch. The Activité is being sold for $450 with your choice of two colors. The black model features a black face on silver bezel with black leather strap, and the white model has a white face on silver bezel with tan leather strap. Both models have a Swiss construction, stainless steel body, sapphire glass cover, are water resistant to 165ft and have an estimated eight-month battery life. Complete details and pre-orders are available on the official website here.

Withings is attempting to differentiate itself from the suddenly crowded fitness tracker / smart watch market by positioning the Activité as a premium device with classic looks and unbeatable battery life. The face of the watch has a traditional analog dial for telling time and a smaller secondary dial for displaying progress towards your daily activity goal. All other interactions such as sleep tracking and the silent vibration alarm are handled via Bluetooth LE and the Withings Health Mate App for iOS. Market mainstay Fitbit has recently taken the opposite approach; it moved down market with the new, lower-cost Charge around the same time Microsoft quietly launched its own product, the Band. Like most of the competing products, these devices are rubberized for protection and have a digital screen, requiring daily recharging. Dedicated fitness trackers are also attempting to define their need in the face of more feature-rich smart watches such as the Moto 360, LG G Watch R and the (pending release) Apple Watch, all of which promise to do fitness tracking along with a host of more advanced features like media playback and interactive notifications from your smartphone.

It’s too early to see if the Activité will be a success, but after one day of pre-ordering, the Withings website shows less than 20% of the first batch still available.