Reinventing the Square

Kyle Vanhemert, Wired.com:

“Jesse Dorogusker is used to working tiny. Before becoming Square’s VP of Hardware, he spent eight years leading the accessories division at Apple, heading the development of the works-both-ways Lightning connector. With the new Reader, he had the chance to take a crack at a flagship product.”

An interesting story on the design and development of the new Square credit card reader. It’s clear Jesse brought many Apple philosophies with him to Square; the refinement and iteration of a simple product, attention to details, end-user consideration, doing what is best over what is easy, and finally developing custom solutions.