Sony has announced a new console. No not that one. Not that one either. No, that one was Nintendo. No, Sony has made the very intriguing move of releasing the PS Vita TV.

Combining the likes of a Roku or Apple TV, the PS Vita TV makes a play for the affordable set top box / media streamer market. The unique differentiator Sony hopes to leverage here is its games: the ability to access an online game store and physical Vita game discs, all controlled with a venerable PlayStation controller. This is in addition to video access from companies like Hulu and other Japanese-centric services.

Technically, Nintendo was first to market with a mini console from the big three, with the Wii Mini. While probably the right idea, the Wii Mini has not garnered much attention. Sony, however, has the opportunity to zig while Microsoft is zagging; while the Xbox One attempts to be the ultimate all-in-one, Sony is segmenting the market with a high-end (PS4) and low-end (PS Vita TV) model. This move could be very influential as we test the theory of whether or not we’ve reached peak console. If released world wide, the PS Vita TV could also be terrible news for the OUYA and its fledgling Android console brethren. The mini console / micro set to box market would seem to be growing crowded, and without any movement from Microsoft to an Xbox mini or a more substantial push for games on Roku.

Tim Cook has coined the phrase that Apple feels there is something in living room, and they keep “pulling the thread.” The PS Vita TV could be just the direction that thread is leading.