New Era In Web Design

Last year, The New York Times made some news of its own when it published Snowfall featuring an innovative page layout. That layout combined media formats and motion to tell a story as if it were a newspaper out of Harry Potter’s world. The success of this  multimedia approach led to a growing list of articles in a similar style, now coined “Snowfall.

Elsewhere, the standard of website design is also reaching a higher level of sophistication using the latest coding techniques. The subtle change to user input driven animations is impressive and often delightful to discover (though it is not without its detractors). Here are a few of the best examples I’ve noticed that drive home the idea that we are in a new era of input-responsive website design.

  • The new Mac Pro site debuted, showcasing the newly announced product with a series of 360 degree animations.
  • The just-announced Pencil stylus by FiftyThree is disassembled as you scroll, like an iFixit teardown.
  • The Hövding, an airbag for cyclists, has an adorable formula that solves itself.