Can we stop pretending that the NFL’s breast cancer awareness campaign, “A Crucial Catch” is substantially helping? The NFL won’t say how much actually goes to cancer research, but suffice to say if it was a number to be proud of, they would disclose it.

Beyond that, making the entire league look terrible by accessorizing with an awful color for a month every year is insulting to fans. If you want to go pink, then go totally pink. Top to bottom. Heck, make the official color of the Superbowl big game pink. In the end the current tactics just betray the indifference the league owners really feel about everything other than profit.